TheOneMinutes Video Exhibition opened in CEAC Xiamen

News article | October 21, 2011

On 15 October, theOneMinutes Video Exhibition opened in the Chinese European Art Center (CEAC), with a crowd of students and video art fans at present. Initiated by Mr. Jos Houweling, former director Sandberg Institute Amsterdam and launched in 1998, by now it has developed into a global network with makers from 100 countries and an archive of 10000 video works that are shown national and international wide on many podia.

The One Minutes (TOM) is a brand name for moving images that last exactly one minute. It fits well in our world of looking quickly, understanding immediately and it is a response to the influence of commercials, video clips and the increased affordability of camera’s, computers and access to Internet. The limited time frame forces the maker to think critically about what he/she would like to show us. The flexibility of the formula and the diversity of dissemination from the street to galleries, TV and festivals make it an attractive and accessible contemporary art form for a broad audience. The One Minutes foundation manages a wealth of images, facilities, contacts and experiences and would like to share this with third parties and its core activity is the annual competition for the best One Minutes, which provides conditions for creating new artworks and offers an international platform and a broad audience to artists around the world.